Prof. Dr. Marcus Schögel, Institute of Marketing at the University of St.Gallen (IfM-HSG). Among specialists, he is known as the expert from Berlin concerning Customer Centricity, Digital Marketing and the Development of successful Go-to-market Strategies. He has completed several projects in cooperation with international partner companies such as BMW Group, Google, Bayer Crop Science, FRANKE, Procter&Gamble, Salesforce, Mobiliar, Swiss Life, Graubündner Kantonalbank, Deutsche Entwicklungsgesellschaft, McKinsey & Company, PriceWaterhouseCoopers and Ernst & Young. In his projects he develops approaches for a sustainable implementation of innovative and customer-centric business strategies.