Tim Alexander joined Deutsche Bank in July 2017 and has been heading the newly established Client Management division as CMO (Chief Marketing Officer) and CXO (Chief Experience Officer) of Private Bank since October 2019. Customer Management covers all strategic and operational Marketing functions, Customer Experience Management, Customer Relationship Management and Complaint Management, as well as Data, Digital and Analytics. The goal is to create holistic brand and customer experiences that inspire and lead to recommendation. Products, processes, services and campaigns are developed together with customers and frictions at customer interfaces are the starting point for continuously customer experience improvements.

Tim Alexander joined from Swisscom, where he headed the marketing and communications department. Previously, he was Vice President Brand Management for the O2 brand in Germany and held management positions at the creative agencies Grey and Saatchi & Saatchi.