Carl Kuhn started out as an intern with JvM and went through all the classical stages of client services, working for a variety of large agency clients. In 2016,
he made the switch to Jung von Matt / SPORTS to help build the newly minted esports branch, which he now runs with his team as Head of esports.

In this role, he advises brands like Vodafone, Pringles, Mercedes-Benz, BMW Snipes and McDonald’s along with several esports organisations. He also
works as a mentor for academic works in the field of esports.